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SYDNEY OPERA HOUSE | Play It Safe | 2024
This isn't an ad for condoms. It's a movie made for the Sydney Opera House's 50th anniversary. The title is "Play It Safe," and the lyrics Tim Minchin sings are all about "don't take risks, let's play it safe" — yet the footage thoroughly celebrates "dangerous creativity." That irony works incredibly well.
Nike | Dream Crazier | 2019
This 90-second spot, narrated by Serena Williams, aired during the 2019 Oscars broadcast. No new technology, no imagery you hadn't seen before—and yet it became one of the defining ads of the year.
ACジャパン | ライバルは、1964年 | 2017
2016 was the year of Gen Hoshino. His song "Koi" became a massive hit through the drama "Nigeru wa Haji da ga Yaku ni Tatsu," making him the pop icon of the era. It was exactly at that moment that this AC Japan commercial aired.
ADIDAS | Impossible is Nothing - The Long Run | 2004
In old footage from 1974, Muhammad Ali is running in Zaire. Beckham and Zidane run alongside him, catching up. Today's athletes are joining footage that should have been long dead.