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FRATELLI BRANCA DISTILLERIE | BR… BRANCAMENTA | 1975

Four Consonants, Carved into Italian Advertising History / FRATELLI BRANCA DISTILLERIE "BR… BRANCAMENTA"

"Brrr." Just four letters, and somehow they carry the brand name, how to drink it, and the sensation all at once. This campaign, which began in 1971, is said to have become the most famous piece of onomatopoeia in the history of Italian advertising.