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日経電子版 | 見えてきた？ | 2019

The Thing Where Only the Person Who Reads It Says "Ah, I See" / Nikkei Digital Edition "Did You See It? Flea Market App"

Nikkei Digital Edition's "Did You See It?" series started in 2019, and it became a talking point for actor Sho Kiyohara's mysterious, repeated line "Ah, I see." This flea market app installment is a 15-second spot where a guy glances over at his girlfriend using a flea market app and, somehow, only he ends up nodding and saying "Ah, I see." Some have praised it for capturing something very relatable about young women today, but honestly, it wasn't easy to tell exactly what he was supposed to be "getting."