Method
4 articles
KRAFT HEINZ | New and Not Improved | 2017
Kraft Heinz changed the recipe for its mac and cheese and kept selling it for three months without telling a single soul. 50 million boxes of it. Staying quiet about a change is about the one move you're never supposed to make in advertising, and that's exactly what they did.
JOE BOXER | INACTIVITY TRACKER | 2015
The world's first tracker for recording "not moving" was born. At a time when Fitbits covered every wrist, Kmart's pajama brand did the exact opposite.
Harvey Nichols | Sorry I Spent It On Myself | 2013
At Christmas 2013, the upscale department store Harvey Nichols came right out and said, "Sorry, I spent it on myself." It was an ad that threw the whole idea of Christmas being a season of sharing straight out the window.
DIESEL | LITTLE ROCK | 1997
A western hero gets shot dead by the villain. And the ad uses that to talk about "success." This is the piece that won DIESEL and PARADISET DDB the Grand Prix at Cannes in 1997.