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Method

long take

3 articles

CG? Not CG? Who cares either way / POCARI SWEAT "But I Saw You"
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ポカリスエット | でも君が見えた | 2021

CG? Not CG? Who cares either way / POCARI SWEAT "But I Saw You"

A clever debate over "Is it CG or not?" matters a hundred million times less than that first "whoa" the moment you watch it.

A Story of Homecoming That Starts With a Man Crying for 30 Seconds Straight / THE BLAZE "TERRITORY"
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THE BLAZE | TERRITORY | 2017

A Story of Homecoming That Starts With a Man Crying for 30 Seconds Straight / THE BLAZE "TERRITORY"

In the first 30 seconds, a man just keeps crying. He tries to hold back the tears, but they spill over, his family wraps him in a hug, and he can't stop anymore. This five-minute music video, built from just 22 shots, won the Grand Prix in the Film Craft category at Cannes Lions 2017.

Everything you need is packed into 0:15-0:18 / JINS "My First JINS"
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JINS | はじめてのJINS | 2015

Everything you need is packed into 0:15-0:18 / JINS "My First JINS"

Just three seconds. But those three seconds are incredible. Yui Aoi's expression from 0:15 to 0:18 is simply irresistible.

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