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Turning farmers who just waited by the roadside into businesses on the map / Mastercard "Roadside Market"
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MASTERCARD | Roadside Market | 2020

Turning farmers who just waited by the roadside into businesses on the map / Mastercard "Roadside Market"

On Romania's rural roads, you'll find farmers sitting with homemade vegetables and cheese laid out for sale. They're not on any map, and they can only take cash. A business that doesn't officially exist.

A 48-minute film moved people's hearts in just 15 seconds / MONTEFIORE "CORAZON - GIVE YOUR HEART"
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MONTEFIORE | CORAZON - GIVE YOUR HEART | 2018

A 48-minute film moved people's hearts in just 15 seconds / MONTEFIORE "CORAZON - GIVE YOUR HEART"

Shoot a 48-minute film, then wrap up donor registration in just 15 seconds. That's what Montefiore Medical Center pulled off. Audiences leaving the theater held their phone to their chest, the poster woke up, and registration was done. It won the Grand Prix in the Health & Wellness category at Cannes in 2018.

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