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GOOGLE | Know What Your Data Knows | 2018

Making a TV Ad in Minutes, Live / GOOGLE "Know What Your Data Knows"

In 2018, during a live NCAA basketball broadcast watched by 43 million people across the US, Google Cloud built and aired a commercial on the spot, shaped by how the game was actually unfolding. A commercial coming together in real time, right alongside the commentary—just hearing about it is stressful enough.