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日本マクドナルド | スマイルあげない | 2024

The Courage to Break the "0 Yen Smile" / McDonald's Japan "I Won't Give You a Smile"

McDonald's broke its own 50-year-old promise of a "0 Yen Smile," all by itself. "I Won't Give You a Smile," sung by ano, was a recruitment campaign on the surface, but underneath it was a declaration of resolve.