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A truck went missing. Instead of hiding it, the company live-reported it / KITKAT "THE KITKAT HEIST"
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KITKAT | THE KITKAT HEIST | 2026

A truck went missing. Instead of hiding it, the company live-reported it / KITKAT "THE KITKAT HEIST"

A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.

Lady Gaga's new music video featured fans playing themselves / MASTERCARD "ABRACADABRA: FROM FAN TO FEATURED"
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MASTERCARD | ABRACADABRA: FROM FAN TO FEATURED | 2025

Lady Gaga's new music video featured fans playing themselves / MASTERCARD "ABRACADABRA: FROM FAN TO FEATURED"

Mastercard turned the music video for Lady Gaga's first new single in five years into the world's biggest audition. The star of the show wasn't Gaga — it was her fans.

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