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高橋酒造 | SHIRO Cheers System | 2015

Maybe the video I've watched the most this century / Takahashi Shuzo "SHIRO Cheers System"

The cuteness here is just unreal. I love the casting, the choreography, the song, the direction—everything—so much that I've lost count of how many times I've watched it. It might honestly be the video I've watched the most so far this century. Yuichi Kodama really is something else.