real-time experience

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2 articles

WestJet | Christmas Miracle: Real-time Giving | 2013

Just a live camera and 175 people. / WestJet "Christmas Miracle: Real-time Giving"

It looks like it's using some amazing technology, but the real secret is just a live camera and 175 people doing the legwork. Here's what makes WestJet's Christmas campaign work so well.

Why you end up gripping your phone in front of the TV / Heineken "Star Player"

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Heineken | Star Player | 2011

Why you end up gripping your phone in front of the TV / Heineken "Star Player"

72% of Champions League fans watch at home, alone. Heineken and AKQA turned that loneliness into competition. Watching TV while predicting the next play on your phone — "Star Player" was the world's first live dual-screen football game.