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YUBARI RESORT | NO MONEY BUT LOVE | 2009

A bankrupt city brought people back with wordplay and honesty / YUBARI RESORT "NO MONEY BUT LOVE"

How do you advertise a city that collapsed under 35 billion yen in debt? Normally, you can't. So this city didn't hide the impossible—it just said it out loud. NO MONEY BUT LOVE. No money, but love.