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高橋酒造 | 生きてくだけで冒険だ。 | 2024

Will the Level-Up Music Play in the RPG of Life? / Takahashi Shuzo "Just Living Is an Adventure"

"Just live freely," they say—but nothing is scarier than freedom. A sake maker in Kumamoto addresses this line to young people, and it's an opening that doesn't feel like a typical liquor commercial at all. The idea of comparing life to an RPG never feels cheap—instead, it comes through as hope.