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TELENOR | NAMING THE INVISIBLE PAKISTANIS | 2020

The 10-Minute App That Made 60 Million People "Visible" / TELENOR "NAMING THE INVISIBLE PAKISTANIS"

In Pakistan, 60 million children had no birth certificate. Without one, they couldn't get medical care or go to school — children the country essentially didn't recognize as existing. What changed that was an app that took just 10 minutes to use. At the 2021 Cannes Lions, it won Grand Prix in two categories, a first for Pakistan.