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BING/JAY-Z | DECODE JAY-Z | 2011

They scattered pages of a book all over the world, and a search engine came back to life / BING "DECODE JAY-Z"

In 2010, Bing was completely overshadowed by Google when it pulled off one of the biggest treasure hunts ever, scattering over 300 pages of Jay-Z's memoir across the globe. And the way they "scattered" them was wild: not just billboards, but the bottom of a pool in Miami, a burger wrapper, the lining of a Gucci jacket, a bronze plaque embedded in a Brooklyn housing project, a rooftop in New Orleans, even a pool table at the 40/40 Club.