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5 articles
AUTISM SOCIETY | Language of Bedwetting | 2026
There was no word to explain bedwetting in any AAC app in the world. Noticing this gap, this campaign went ahead and built an entirely new "language" out of more than 100 symbols.
ペディグリー | SelfieSTIX | 2018
You want to take a selfie with your dog, but your dog just won't look at the camera. Pedigree decided to seriously solve this small, everyday problem.
VOLVO | LIFEPAINT | 2015
All they did was hand out cans of paint, and it brought home two Cannes Grand Prix. This is the story of a reflective spray Volvo made for cyclists in 2015.
JOE BOXER | INACTIVITY TRACKER | 2015
The world's first tracker for recording "not moving" was born. At a time when Fitbits covered every wrist, Kmart's pajama brand did the exact opposite.
NIKE+ | FuelBand | 2012
This isn't an ad. But an ad agency made it. That contradiction is exactly why it won two Grand Prix at Cannes.