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Honda | 負けるもんか | 2015

You can only outdo who you were yesterday / Honda corporate ad "I Won't Lose" (Product)

"Effort doesn't pay off. Dreams don't come true. So what?" I still remember how many people this corporate ad moved when it came out. In just 60 seconds, it lines up generations of Honda cars and motorcycles at Twin Ring Motegi, and through them, the spirit of Soichiro Honda comes through as one powerful message.