rhetorical question

Method

2 articles

NIKE | SKATEBOARDING | 1998

What if tennis players, or golfers, were the ones getting chased off? / NIKE "SKATEBOARDING"

Skate through the city and a security guard comes running. Try a trick in front of a shop and someone starts yelling. In 1998, that was just normal life for skateboarders. Nike's response was a single question: "What if other athletes got treated the same way?"

A Question the Beer Industry Asked in 1962 / UNITED BREWERS ASSOCIATION "WHO SAYS BEER IS A MAN'S BEVERAGE?"

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UNITED BREWERS ASSOCIATION | WHO SAYS BEER IS A MAN'S BEVERAGE? | 1962

A Question the Beer Industry Asked in 1962 / UNITED BREWERS ASSOCIATION "WHO SAYS BEER IS A MAN'S BEVERAGE?"

In 1962, an American beer industry association asked a simple question: "Who says beer is a man's beverage?" Behind that single line, you can sense a real intention to change the times.