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200 Million Clicks Became One House / Hemnet "House of Clicks"
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COMMERCIAL RESIDENCE | House of Clicks | 2016

200 Million Clicks Became One House / Hemnet "House of Clicks"

200 million. That's a staggering number. But it wasn't just a number. Etched into all those countless clicks was the shape of the house that two million Swedes dreamed of. They took that data and turned it into bricks and mortar, actually building a real house out of it. It might be the most romantic use of big data you'll ever see.

The 1,200-Square-Foot Commitment That Turned a Game Into "War" / Microsoft "Halo 3: Believe"
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MICROSOFT | Halo 3: Believe - John 117 Monument | 2008

The 1,200-Square-Foot Commitment That Turned a Game Into "War" / Microsoft "Halo 3: Believe"

It's an ad for a video game, but no game footage shows up anywhere in it. All you get is an old soldier recalling memories of war, and a massive 110-square-meter battlefield diorama. This ad treated Halo 3 like it was a real war.

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