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4 articles

This Is a Condom Ad / VIATRIS "MAKE LOVE LAST"
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VIATRIS | MAKE LOVE LAST | 2025

This Is a Condom Ad / VIATRIS "MAKE LOVE LAST"

This is a condom ad—actually, no, it's an ad for Viagra. And it doesn't even look like an ad. In China, you can't advertise medicine directly, so this piece was released into the world as a work of "art."

I Don't Want to Stay Who I Am for One More Second / The Asahi Broadcasting Corporation "M-1 Grand Prix 2023 × Natsuko Nisshoku 'Logma Rope'"
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朝日放送テレビ | M-1グランプリ2023×日食なつこ「ログマロープ」 | 2024

I Don't Want to Stay Who I Am for One More Second / The Asahi Broadcasting Corporation "M-1 Grand Prix 2023 × Natsuko Nisshoku 'Logma Rope'"

There are manzai comedians who stake their whole lives on four minutes. Playing over the promotional video for M-1 Grand Prix 2023 is Natsuko Nisshoku's "Logma Rope." She couldn't write a song for six months, and this track was born at the end of what felt like hell.

90 Seconds, Not a Single Shot of Chocolate / CADBURY "GORILLA"
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CADBURY | GORILLA | 2008

90 Seconds, Not a Single Shot of Chocolate / CADBURY "GORILLA"

A gorilla plays the drums. That's it. For 90 seconds, no product, no dialogue. Just drumming along to a Phil Collins song. And somehow, that was enough to make the whole world smile.

The 60-Second Decision to Strip That Boosted Sales by 800% / Levi's "Laundrette"
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LEVI | Laundrette | 1986

The 60-Second Decision to Strip That Boosted Sales by 800% / Levi's "Laundrette"

In 1985, a 60-second spot aired in Britain the day after Christmas, and it turned jeans—once seen as uncool—into something to long for. What Nick Kamen took off wasn't just his clothes, but the heavy baggage of jeans being "your dad's clothes."

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