Method
4 articles
NETFLIX | 人間まるだし。 | 2020
The narration opens with a sarcastic line: "What a beautiful age we live in." In 2019, when everyone was burning with "correctness," Netflix brought out The Naked Director and declared, flat out, "Human, Exposed." The moment Shibuya turned entirely red, you could feel just how powerful this ad was.
NTTドコモ | ForONEs 2017 | 2017
This commercial, released by Docomo in 2017 under the name "ForONEs," shows people taking off colorful T-shirts to portray the diversity within each individual. Take off the actor, and there's a dancer. Take off the professional boxer, and there's a single mother. Take off the doctor, and there's a patient. Everyone has multiple faces, but behind them all is just one "self." At a time when everyone and their mother was talking about diversity, this 60-second spot boldly stripped away any sense of "Docomo-ness," and that choice itself feels like a kind of resolve.
LEGACY BERLIN | ART BEATS HATE | 2017
"ART BEATS HATE." The title of a film made by a graffiti shop in Berlin says it all. Art beats hate. That's the whole story.
SPECIAL OLYMPICS | DIFFERENT | 2001
The year was 2001. That year, Special Olympics put forward a single word: "DIFFERENT." This ad went on to win gold.