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3 articles
ALDI | Fresh Prints | 2018
I always thought "real-time" was a digital-only thing. But at 7am, vegetables wrapped in newspaper were delivered to homes across Spain, wrapped together with that very day's latest news. A comeback move where print media proved it could capture "freshness in this exact moment."
GO OUTSIDE MAGAZINE | REPELLENT RADIO | 2012
A radio station in São Paulo secretly mixed a 15kHz tone into its music programming from 6 to 8pm. Humans can't hear it. But mosquitoes can. Since it mimics the sound of a dragonfly's wings—a mosquito's natural predator—the mosquitoes flee. Just by having the radio on, you get bug protection.
ASB | MONEY GOES DIGITAL | 2007
In 2007, ASB, a bank in New Zealand, ran an ad in a place no one had ever seen one before: on banknotes themselves. The idea of sticking stickers onto real, circulating currency won the Grand Prix in the Media category at Cannes Lions.