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5 articles
カロリーメイト | 光も影も | 2024
The tenth installment in the series, and the first time an art school exam candidate took the lead role. Boys had taken the lead four years running, from '19 to '22, so longtime fans who'd been thinking "maybe it's a girl's turn soon" couldn't help but grin.
カロリーメイト | 狭い広い世界で | 2024
Through the screen of a smartphone, someone had been watching a whole year in the life of a student preparing for exams. The 2019 song "Boku no Koto" gets a new orchestral arrangement, and all three members of Mrs. GREEN APPLE even make cameo appearances.
カロリーメイト | 夢の背中 | 2016
This CALORIEMATE commercial cheering on students taking entrance exams follows a year in the life of a son grinding through a second attempt at university entrance exams, from the mother's point of view—from the day he decides to repeat the year to the day of the exam itself. Niiro Murakami, who shaved off his long hair for the role, plays the son, while Misuzu Kanno plays the mother who watches over him with quiet warmth. The soundtrack features Ryota Fujimaki's own cover of Remioromen's song "March 9th."
ANA | ボルト、登場編 | 2016
In February 2016, ANA built a commercial around Usain Bolt, "the fastest man alive," to promote Tokyo 2020. Bolt dances his own original moves to Kenji Sawada's song "TOKIO," and at the end asks "Boruten-deru?" It's... well, honestly, a bit of a head-scratcher of a commercial.
HORNBY HOBBIES | Beautiful Boy | 1999
London, 1999. Just hearing that John Lennon's "Beautiful Boy" was used in a commercial is enough to make my heart skip a beat. And when that commercial is for Hornby model railways, it hits even harder.