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THE BARBARIAN GROUP | CINDER | 2013

The Day the Ad Industry Won a Grand Prix with a Weapon Made for Itself / THE BARBARIAN GROUP "CINDER"

At Cannes Lions 2013, the very first Grand Prix in the newly created Innovation Lions category went to a development tool made by an ad agency. And it's one they give away for free. It sounds like an odd thing to win an award for, but the reasoning behind it makes complete sense.