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The Detective Who Realized He Was Out of Focus / Apple "Detectives"
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APPLE | Detectives | 2022

The Detective Who Realized He Was Out of Focus / Apple "Detectives"

In the background of the shot, a blurry detective cries out, "Why am I the only one out of focus?" His partner replies, "Because the camera focuses on the lead." That exchange alone is enough to win you over.

No More Lines at the Ticket Counter This Spring / JR East "Apple Pay Suica Commuter Pass"
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JR東日本 | Apple PayのSuica | 2017

No More Lines at the Ticket Counter This Spring / JR East "Apple Pay Suica Commuter Pass"

Spring, new beginnings. That whole business of standing in line at the ticket counter to buy a commuter pass disappears, with just an iPhone. That's really all there is to it, but something about Ryuhei Matsuda's presence, the visuals, and the sound makes it strangely pleasant.

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