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FOX NETWORK | NHL on Fox - Better If It Were Hockey | 1998

Hook You in 10 Seconds, Then Make You Laugh / FOX NETWORK "Better If It Were Hockey"

This is an ad from 1998, back when FOX held the broadcast rights to the NHL. It shows footage of a squash match and then flatly declares, "This would be better if it were hockey" — the sheer boldness of that move is something else.