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6 articles
MERCADO LIVRE | CALL OF DISCOUNTS | 2025
You're watching a game stream, and suddenly Neymar is a chair. More precisely, it's time to find the Neymar disguised as a chair, and however long it takes to find him decides how big the discount on that chair gets. It sounds completely absurd, but the results actually followed through.
NIKE | BREAKING2 | 2018
Breaking two hours in the marathon. For that single goal, Nike spent three years. On May 6, 2017, three of the world's fastest runners gathered at an F1 racetrack in Italy.
JAXA | KIBO SCIENCE 360 - A Space Experiment with Google | 2017
Just assemble a single piece of cardboard, and you can become an astronaut. "KIBO SCIENCE 360," created by JAXA, Google, and Dentsu, is a project that recreates the Kibo experiment module on the ISS in VR.
サガミオリジナル | LOVE DISTANCE | 2016
A couple in a long-distance relationship start running toward each other from opposite sides of the screen. A number starting at 1.2 billion millimeters keeps shrinking as they get closer. I never imagined that the number it ends on, 0.02, could hit this hard.
ZOO ANTWERP | BABY ELEPHANT | 2010
An elephant's pregnancy, watched by an entire country. The ultrasound photos, the contractions, the moment of birth. This isn't really an ad—it's the story of everyone coming together to witness a new life.
DIESEL | HEIDIES 15 MB OF FAME | 2007
In 2007, if you opened diesel.com, instead of the usual homepage you saw a hotel room. Two women were holding an employee hostage, shouting that they wanted to be famous. This went on for five days.