Method
5 articles
FIAT | Love Affair | 2017
A woman pauses in front of a puddle. Stepping out of her red 124 Spider, she realizes her high heels are about to get soaked. That's when the man parked next to her, driving a 500X, lays his jacket down over the puddle. Then his shirt. Then his jeans. Until he's down to just his underwear. And then comes that scene — the woman deliberately spills her coffee. His right eyebrow twitches up in a priceless expression.
OLD SPICE | SMELLCOME TO MANHOOD (MOM'S SONG) | 2016
A mother hiding outside her son's bedroom door, secretly singing to herself — that image alone is unsettling. Once their sons start using Old Spice, they suddenly become magnets for girls, and the mothers sing about it together, looking almost heartbroken.
AIDES | GRAFFITI | 2010
The hero of this ad is a single graffiti penis scrawled on a bathroom wall. An ad with genitals as the main character isn't something you see every day.
NIKE | DRIVING RANGE | 2000
Tiger Woods just walks through a driving range, and one by one, the amateurs around him start hitting perfect swings. But the moment he leaves, everyone suddenly slices their shot. The gap alone is funny.
TOYOTA | REAL DEALERS CAN'T JUMP | 2000
In 2000, this Toyota dealer ad won Gold at Cannes. Just from the title, you get the feeling there's another twist waiting for you.