Method
4 articles
PENNY | The Wish | 2022
At Christmas 2021, German supermarket PENNY made a three-minute film. A son asks his mother an offhand question, and she answers: she wishes he could get his youth back. All of it—the late nights, the heartbreak, the adventures sneaking out—everything the pandemic took away.
P&G | THE TALK | 2018
What comes to mind when you hear "the talk"? Most people think of the conversation about sex. But for Black parents in America, it meant something else entirely: the conversation where you teach your child the reality of racism. From that one gap in meaning came a film that won the Grand Prix at Cannes.
John Lewis | Man On The Moon | 2015
The yearly John Lewis Christmas ad. Just the fact that it's something to look forward to as the weather turns cold already makes it a winner, but the way it consistently exceeds expectations feels almost miraculous.
UNITED CEREBRAL PALSY FUND | Have a Cigar | 1969
A husband holds out a cigar to his newborn baby. It looks like a casual gesture, but hidden in it is a story about cerebral palsy. This is Have a Cigar, Grand Prix winner at the 1969 Cannes Lions.