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DOORDASH | Self-Love Bouquet | 2023
The 12th rose wasn't a flower / DoorDash "Self-Love Bouquet"
Eleven roses arrive for Valentine's Day, and the 12th is "Rose™" — the rose-shaped sex toy that went viral on TikTok. DoorDash slipped it into bouquets and sold them. They sold out in three days and won the Grand Prix in PR at Cannes Lions.