MILLER BREWING CO. | Fly | 1998

An Experiment Called "An Ad About Ads" / Miller Brewing "Fly"

This is one entry from the "Dick" series that the legendary Minneapolis agency Fallon McElligott made for Miller Lite in 1998. It's framed as the work of a fictional creative director named "Dick," turning the ad itself into the joke. For its time, this must have been a pretty bold move.