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INDIAN RAILWAYS | Lucky Yatra | 2025
Fare-dodging was costing Indian Railways $800 million a year. Their answer wasn't tougher enforcement. It was turning tickets into lottery tickets.
MICROSOFT | The Franchise Model | 2019
There was a site where you could customize your own Xbox controller. People loved designing them, but kept leaving without buying. McCann London found a trick there that boosted sales by 350%.
LIGA CONTRA EL CANCER | Shadow WiFi | 2015
On a beach in Peru stands a big blue wall. Get close, and your phone picks up WiFi on its own. But the signal only reaches inside the shadow the wall creates.