Method
6 articles
RUH FIGHTING CHAMPIONSHIP | The National Sport of Kazakhstan | 2024
A ring where men and women fight each other? Unthinkable, the men raged. But inside their own homes, they said nothing. RUH Fighting Championship exposed that silence.
BURGER KING | Google Home of The Whopper | 2017
A single 15-second ad caused chaos in living rooms around the world just hours after it aired. The moment the employee on screen said "OK Google, what is the Whopper burger?", viewers' Google Home devices started talking back on their own. Google was furious, Wikipedia got hit hard, and public opinion split right down the middle. The result: the Grand Prix in the Direct category at Cannes Lions. Nobody had seen anything like it before.
日清食品カップヌードル | OBAKA's大学に春が来た！ | 2016
"If you try something, people mock you. If you fail, people pile on." In an era like that, Beat Takeshi stood frozen as a bronze statue of the university president, while Sachiko Kobayashi, Mutsugoro, Mari Yaguchi, and Takashi Niigaki served as the professors at the newly opened "OBAKA's UNIVERSITY." People said there probably aren't many companies in Japan that could greenlight a commercial idea like this — and no wonder. The moment I saw it, I had to take my hat off.
TROY PUBLIC LIBRARY | Book Burning Party | 2012
Signs went up around town announcing a "book burning party." Everyone was furious. But that anger was exactly the plan to save the library.
BURGER KING | WHOPPER SACRIFICE | 2009
Delete ten friends on Facebook and you get a free Whopper. The person you deleted gets a notification saying 'You have chosen a Whopper over your friend.' It was a bomb CP+B dropped in 2009.
エーザイ | チョコラBB | 1991
"Doesn't it wear you out, how many idiots there are in the world?" The moment Kaori Momoi said that straight into the camera, all of Japan erupted. In 1991, complaints poured in right after the Chocola BB commercial aired, and within a few days it was swapped for a different version. But that may have been the plan all along. This is the story of an almost too-perfect "hit, then hit back" moment that's gone down in advertising history.