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2 articles

UNDER ARMOUR | THE FIRST META SNEAKER (Genesis Curry Flow) | 2022

There Was No "Metaverse" Yet, So They Made One / UNDER ARMOUR "THE FIRST META SNEAKER"

Stephen Curry set a world record for three-pointers. Under Armour wanted to prepare a commemorative sneaker. But they couldn't make one.

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JORDAN BRAND | A/R JORDAN | 2018

A World First Started with a Sneaker / JORDAN BRAND "A/R JORDAN"

That dunk Jordan made in 1988 — you could summon it through your phone's camera on Snapchat. And you could buy the shoes right there on the spot, with delivery the same day. In 2018, one brand built that kind of experience.