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Machine learning connects a parent and child's conversation / American Society for Deaf Children "Fingerspelling"
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AMERICAN SOCIETY FOR DEAF CHILDREN | Fingerspelling with Machine Learning | 2020

Machine learning connects a parent and child's conversation / American Society for Deaf Children "Fingerspelling"

In the United States, 2 to 3 out of every 1,000 babies are born deaf. 9 out of 10 of them are born to hearing parents. In many cases, that child becomes the first deaf person their parents have ever known.

Blow on your phone, and a tree of life grows / GSK "BREATH OF LIFE"
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GSK GLAXOSMITHKLINE | BREATH OF LIFE | 2019

Blow on your phone, and a tree of life grows / GSK "BREATH OF LIFE"

Blow on your phone, and a tree painted in ink wash grows before your eyes. It's beautiful, but it's actually a lung function test. Only 7% of COPD cases in China get diagnosed. Turning a life-or-death health check into a piece of traditional art is a brilliant idea.

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"
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NIKE | San Silvestre Vallecana 2003 | 2004

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"

It starts with a news story that sounds made up: lightning strikes the statue of a bear on Madrid's coat of arms, and it comes to life and runs off. That's how this campaign begins—and it ended up winning Spain's first Cannes Lions Grand Prix in Digital.

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