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COTY | FRENCH LESSON | 1978

In 1978, this is how the British saw the French / COTY "FRENCH LESSON"

This perfume ad for Coty L'Aimant won the Grand Prix at Cannes in 1978. Released with the line "Do you speak L'Aimant?", the film feels like a mirror reflecting how the British saw the French—and how they saw the French language and the culture of perfume.