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4 articles
HEINEKEN | THE PUB THAT REFUSED TO DIE | 2026
In a small village in Ireland, the only pub in town was about to close. Instead of shooting a commercial about it, Heineken went and actually saved the place.
NOBLEX/ PARAMOUNT+ | THE CEO (El Gerente) | 2023
A promotion from 2017 turned into a 105-minute movie six years later, got a theatrical release, and won Gold at Cannes. It's the kind of thing that gives you goosebumps just thinking that it actually happened.
BRBR | HEROES OF TODAY | 2019
The screen is black and white: Berlin, 1936. A Black athlete walks down a street hung with swastikas. People passing by turn to stare and whisper, and even a child hurls a slur at him. Then, just as he steps into the stadium, it hits you — wait, this is a tweet from today.
NIKE | Nothing Beats a Londoner | 2018
Skepta shows up on screen, gets roasted by a kid, and walks off. The real stars aren't famous athletes — they're 258 unknown young people grinding it out on London's streets.