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THE TIMES OF INDIA NEWSPAPER | Lead India | 2008
India's First Grand Prix: The Day a Newspaper Decided to Change a Country / THE TIMES OF INDIA NEWSPAPER "Lead India"
At Cannes Lions 2008, India's first-ever Grand Prix didn't go to a drink or a car, but to a newspaper. And it wasn't just an ad campaign, either. It was the story of a newspaper that seriously tried to raise up the country's next leaders.