behavior change design

Method

2 articles

MAKRO | LIFE EXTENDING STICKERS | 2023

One Square Inch Saves 70 Tons a Week / MAKRO "LIFE EXTENDING STICKERS"

Those tiny stickers on fruit? They turned them into a medium. That alone cut Colombia's food waste by 70 tons a week. This might be the ultimate example of how small an ad can be and still work.

Will the Bully Even Install It? / headspace "Reword"

▶

headspace | Reword | 2017

Will the Bully Even Install It? / headspace "Reword"

A red strikethrough appears before you hit send. Type something cruel, and it asks, "Are you sure you want to send that?" It's basically spellcheck for bullying. The mechanism is simple, and the aim is dead straight.