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This isn't a tech ad / Apple "THE GREATEST"
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APPLE | THE GREATEST | 2023

This isn't a tech ad / Apple "THE GREATEST"

Seven people with disabilities drive a car, check the color of their clothes, and just go about their day, all using iPhone. That's it, that's the whole film. And it swept the Emmys, the Cannes Grand Prix, D&AD, and One Club Best in Show. The amazing part isn't the advertising. It's the people in it.

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