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4 articles
UN LIVE, SPOTIFY | SOUNDS RIGHT | 2025
On Earth Day 2024, a brand-new artist called "NATURE" showed up on Spotify. Ocean waves, birdsong, the rustle of a rainforest. Every time one of her songs gets played, she earns royalties, and that money goes straight into conservation. The campaign was built by UN Live and Spotify together with AKQA Copenhagen, and it won the Grand Prix in the Innovation category at Cannes in 2025.
THE BIG ISSUE & LINKEDIN | Raising Profiles | 2020
A homeless magazine seller signs up for LinkedIn. As a response to the pandemic, you couldn't ask for a more logical idea.
BURGER KING | STEVENAGE CHALLENGE | 2020
An English fourth-tier club averaging 3,000 fans a game, rated one star in FIFA 20. The moment Burger King became their sponsor, gamers around the world started transferring Messi and Ronaldo onto this team.
ART INSTITUTE OF CHICAGO | Van Gogh's Bedrooms | 2017
You could actually spend the night in Van Gogh's Bedroom. Turning a museum exhibit into a $10-a-night Airbnb stay is a wild idea.