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2 articles

A Million Cardboard Boxes, Delivering the Future of Journalism / New York Times "NYT VR"
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GOOGLE, GE, MINI, NEW YORK TIMES | NYT VR | 2016

A Million Cardboard Boxes, Delivering the Future of Journalism / New York Times "NYT VR"

A million pieces of cardboard were delivered along with the newspaper. Inside was Google Cardboard. In 2016, the New York Times used it to turn the newspaper business upside down.

The Day Customer Service Became an Ad / BEST BUY "TWELPFORCE"
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BEST BUY | TWELPFORCE | 2010

The Day Customer Service Became an Ad / BEST BUY "TWELPFORCE"

This is the story of the day something that wasn't an advertisement won the Grand Prix at Cannes. I watched the moment customer service turned into advertising.

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