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TESCO RETAIL | Subway Virtual Store | 2011

You don't go to the store, the store comes to you / TESCO Homeplus "Subway Virtual Store"

If you can't win on number of stores, just stop trying to add more. Instead, turn an entire subway platform into a supermarket. Scan a QR code and your shopping is done—by the time you get home, your groceries are already there. In 2011, this idea out of South Korea got the whole world talking.