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CHOROGUSAN For Children | The Life-Saving Receipt | 2025

How a Receipt Became a Life-Saving Piece of Media / CHOROGUSAN "The Life-Saving Receipt"

In South Korea, there are about 200,000 children from immigrant families. Vaccines are free for them up to age 12, but only 55.2% actually get vaccinated. This campaign used receipts as a way to deliver the information people needed and try to close that gap.