business model transformation

Method

2 articles

WIKIFARMER | The Wedding Rice | 2026

Why couldn't the rice thrown at weddings just be the rice that was already being thrown away? / WIKIFARMER "The Wedding Rice"

At more than 50,000 weddings a year in Greece, rice gets thrown at the bride and groom. Did you know that rice used to be rice that was perfectly edible, but got thrown away instead?

Can an ad change farming itself? / AB InBev "Contract for Change"

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ABINBEV | Contract for Change | 2020

Can an ad change farming itself? / AB InBev "Contract for Change"

You'd think this was a beer commercial, but it turned out to be about a contract. And that contract was trying to change America's entire farming system. This is a story about an ad that didn't just talk about something — it became the mechanism itself.