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5 articles
RENAULT | PLUG-INN | 2023
Is it an ad, or is it a business? Renault's "PLUG-INN" came to smash that whole line apart. It took the Grand Prix in the Creative Strategy category at Cannes Lions 2023.
THE BIG ISSUE & LINKEDIN | Raising Profiles | 2020
A homeless magazine seller signs up for LinkedIn. As a response to the pandemic, you couldn't ask for a more logical idea.
REGENT PARK SCHOOL OF MUSIC | PARKSCAPES | 2020
Instead of "receiving" donations, why not "earn" them? Kids learning music ended up standing on the same ground as the pros who make a living from it.
IM SWEDISH | THE HUMANIUM METAL INITIATIVE | 2017
Melt down guns, turn them into metal. That simple idea won the Grand Prix in the Innovation category at Cannes Lions in 2017. The metal, made from seized illegal firearms, is called Humanium Metal.
CBC | ABLA FAHITA | 2015
A puppet made for an ad got investigated by the state on terrorism charges, and still went on to win the Titanium Grand Prix at Cannes. This actually happened in Egypt.