Method
8 articles
NIKE | Footballverse | 2023
This is the answer NIKE gave to "who is the greatest player of all time." In a secret research lab in Switzerland, Ronaldinho, CR7, and Mbappé clash across time and space over four and a half minutes. The conclusion: "the best is yet to come." Simple, but powerful.
LACOSTE | CROCODILE INSIDE | 2020
Two people are fighting. Their words get so fierce that the building actually splits in two. In the end, she leaps over the rubble to come back to him. Honestly, this feels like a movie.
SONY | GRAVITY CAT | 2017
A cat walks on walls, runs across the ceiling, and two sisters fall into the sky along with their entire apartment. For four straight minutes, I just kept asking myself, "Is this really not CGI?"
KENZO | MY MUTANT BRAIN | 2017
In this perfume commercial, a woman shoots laser beams out of her hands. And somehow it won a Titanium Lion at Cannes. Perfume ads finally broke.
Nike | Write The Future | 2010
I just watched a three-minute film. A single moment at the World Cup can turn into glory, or it can turn into ruin. The moment they showed Rooney gone to fat, unshaven, and living in a caravan, I nearly fell out of my chair.
SONY | REC YOU | 2008
In 2008, SONY launched "REC YOU," a campaign built around a wild experience: send in a photo of your face, and it starts singing along to music. The submitted faces flooded banner ads, street-side screens, TV shows, and blog widgets everywhere. Digital technology and cross-media power combined as a trio to show off "the new world of Walkman."
ARISTON AQUALTIS | UNDERWATER WORLD | 2006
A washing machine ad won the Gold Lion at Cannes and ended up in the Louvre. A washing machine ad.
ADIDAS | UNSTOPPABLE | 2005
A miniature army swarms him with helicopters and Hummers, but Tracy McGrady never stops dribbling. It's 60 seconds of the most ridiculous, most amazing footage you'll see.