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JOHNSON & JOHNSON | 5B | 2019

A brand made a movie — and it actually worked as a film / Johnson & Johnson "5B"

A 94-minute documentary won the Grand Prix in the Entertainment category at Cannes Lions, an advertising award. What's more, it had an official screening at the Cannes Film Festival and got a theatrical release in more than 100 theaters across the US. A brand made it, but it ended up working as an actual film.