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underdog

3 articles

They hacked the Super Bowl in just 5 seconds / Reddit "Superb Owl"
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REDDIT | Superb Owl | 2020

They hacked the Super Bowl in just 5 seconds / Reddit "Superb Owl"

For five seconds, text just appears on screen. You can't read it. But that was the most talked-about ad at the 2021 Super Bowl. Reddit's own line, "Wow, this actually worked," turned out to be exactly right.

How £50,000 Turned Into 1.25 Billion Impressions / BURGER KING "STEVENAGE CHALLENGE"
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BURGER KING | STEVENAGE CHALLENGE | 2020

How £50,000 Turned Into 1.25 Billion Impressions / BURGER KING "STEVENAGE CHALLENGE"

An English fourth-tier club averaging 3,000 fans a game, rated one star in FIFA 20. The moment Burger King became their sponsor, gamers around the world started transferring Messi and Ronaldo onto this team.

Three Minutes Long, and Nobody Looks Away / Apple "The Underdogs"
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APPLE | Apple at Work - The Underdogs | 2019

Three Minutes Long, and Nobody Looks Away / Apple "The Underdogs"

Three minutes. It's basically a short film. It's just about four unremarkable office workers trying to turn an idea into something real in two days, but you end up completely absorbed and forget you're even watching an Apple ad.

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