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The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"
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HERALBONY | HERALBONY Art Prize | 2025

The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"

A venture company from Iwate won Gold at Cannes Lions, in the "Glass: The Lion for Change" category. This is the story of HERALBONY, a company that has treated art by artists with intellectual disabilities not as charity, but as business.

A Promotion Becomes a Movie, Wins Gold at Cannes / NOBLEX "THE CEO" (El Gerente)
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NOBLEX/ PARAMOUNT+ | THE CEO (El Gerente) | 2023

A Promotion Becomes a Movie, Wins Gold at Cannes / NOBLEX "THE CEO" (El Gerente)

A promotion from 2017 turned into a 105-minute movie six years later, got a theatrical release, and won Gold at Cannes. It's the kind of thing that gives you goosebumps just thinking that it actually happened.

Thirty-three years later, waving on the same platform again / JR Central "Meeting Someone Turned Out to Be Special."
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JR東海 | 会うって、特別だったんだ。 | 2022

Thirty-three years later, waving on the same platform again / JR Central "Meeting Someone Turned Out to Be Special."

In 1988, Eri Fukatsu waited on a station platform for her boyfriend. In 2022, she had become a businesswoman taking the bullet train to Osaka on a work trip. JR Central quietly captured these 33 years of change in just 60 seconds.

Not Enough Sleep Can Ruin Everything / COURTYARD BY MARRIOTT "Missed Cue"
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COURTYARD BY MARRIOTT | Never Underestimate the Importance of a Good Night's Rest | 1998

Not Enough Sleep Can Ruin Everything / COURTYARD BY MARRIOTT "Missed Cue"

Ever had the most embarrassing moment of your life because you didn't get enough sleep? In 1998, Courtyard zeroed right in on that.

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